The aim of TwitteringTube is to generate new sales leads and marketing actions and to manage customer relationships through business proposals, advertising and information. The system includes the following modules:
TwitteringTube Website
TwitteringTube Website is a new sales, information and advertising portal where you can create your own company channel and share news, promotional messages and business proposal with your clients, whenever, wherever and in whatever way they want.
Campaigns management system
The heart of TwitteringTube is the campaigns management system. It allows you to share your contents with users on your channel.
Contact Systems
- DiaAdvert
- Usablebook
- mailing e SMS
Standard Campaigns
- "Special Offers, reserved offers and promotions" Passenger Campaigns
- "Your personal hostess": travel advice and flight status info campaign
- "Club Fidelity" Campaign
- SMS
TwitteringTube Website
TwitteringTubeTwitteringTube Website is a new sales, information and advertising portal where you can create your own company channel and share news, promotional messages and business proposal with your customers, whenever, wherever and in whatever way they want. TwitteringTube TwitteringTube is new in that it reverses the direction of communication from "push" to "pull", allowing your customers to choose the content they wish to receive through their favourite channel. Campaigns conveyed through TwitteringTube have a very high conversion rate and number of customers. Loyalty and redemption increase because customers receive only the content they have actually asked for and in the way that they choose.
Through your company channel you can share all kinds of communication, such as:
- special offers and promotions
- latest news
- giveaways, contests and challenges
- pools and surveys
- advertising;
- logistics messages (such as goods departure, return receipt, temporary service unavailability, delays and so on)
- branches and staff communication
- fidelity management
Twittering Tube allows each of your customers to use numerous systems in order to receive your communications from both mobile and fixed devices, choosing between the most innovative systems such as DiaAdvert and UsableBook or traditional means such as e-mails and SMS messages.
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Campaigns Management System
The heart of TwitteringTube is the campaigns management system. It allows you to share your contents with users on your channel. The campaigns management system enables you to configure the validity period of the campaign, the contact channels, the subscription mode, contents and whatever else is necessary to generate new sales leads.
Contact Systems
DiaAdvert
DiaAdvert is a real-time communication channel that is always active on your client's monitor or mobile device and it is able to send sophisticated and innovative interactive alerts in various formats: actor, video, cartoon bubble, text and many more.DiaAdvert is a new way to instantaneously provide news and proposals, avoiding the delivery and timing issues that are typical of other contact systems such as e-mail and SMS.
UsableBook
Your message can be enhanced with interactive contents that can be leafed through like a normal printed book.
e-mailing and SMS
If you prefer traditional channels, the platform manages a complete system for sending and managing e-mails and SMS messages.
Standard Campaigns
"Special Offers, reserved offers and promotions" Passenger Campaigns
By subscribing to the Airline's TwitteringTube channel, passengers will receive special offers and promotions. TwitteringTube allows passengers to express the kind of information they wish to receive and the preferred means of reception. For example, the system is able to receive requests such as:
- "I would like to receive an alert, via e-mail and DiaAdvert, only from 20.00 until 21.00, if a special offer with the following characteristics is available":
- a Rome – London Gatwick flight
- Milan transit
- from June to December
- < 50 euros (tax included)
When this information becomes available, the system sends the alert, giving the customer the opportunity to buy the ticket.
"Your personal hostess": travel advice and flight status info campaign
This campaign does not require passengers to subscribe to TwitteringTube and becomes active when a flight is booked. It provides additional information about the journey and the places of departure and arrival, such as:
- weather updates (for both place of departure and place of arrival)
- events and things to do in the city of arrival
- suggested books, guides and multimedia contents about the destinations.
The news items have the dual aim of sharing useful information with the customer and selling innovative ancillary services such as booking events or purchasing a guide. Moreover, the personal hostess becomes active and informs the customer immediately when a flight status change occurs.
"Club Fidelity" Campaign
This campaign is aimed at both Club Fidelity members and prospective leisure or business customers of the Airline, who can decide to receive and filter only the desired contents. The main aims of these campaigns are:
- to avoid delivery problems typical of traditional media (e-mailing);
- to increase perceived quality in terms of technology innovation, helping to enhance the company's image as a technologically advanced and innovative business;
- greater involvement on the part of opinion leaders and improved customer relations;
- increase in redemption;
- increase in fidelity;
- increase in online B2C sales;
- impact on media (an exclusive and innovative communication system is used)
Thanks to dedicated campaigns, the user will be able to receive information about a number of topics of interest such as things to do in the city of destination. The campaign may include the promotion of business actions.
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